Trademarks

Kineto is a suite of software and services that helps people and organizations archive, share and enjoy all video memories. We recognize that our community and ecosystem play an integral role in this vision by developing useful products and applications that leverage the Kineto platform. We also recognize, therefore, that there is a need to refer and link to Kineto and our products and services. We identify our products and services with our trademarks, which consist of names, logos, words, characters and colors, a number of which are identified below. We consider these marks to be valuable assets.

Trademark Guidelines

To ensure that there is never confusion about our products and services, or our relationship with associates and other members of the Kineto ecosystem and community, we have put together the following Guidelines. Using the marks in the ways described below will allow you to avoid negotiating agreements with Kineto and its lawyers, or receiving a request to change an inappropriate use. You must receive explicit written permission from Kineto to use our marks in any way not described in the Guidelines and your use is subject to your agreement to be legally bound by these Guidelines, including the terms of our trademark license provided below. If you have any question regarding a proposed usage of our marks or to request permission for a certain use, please contact us.

Visual Design of Your Website, Application and Related graphics and iconography

You may:

• Design your site with unique branding and logos, which satisfy the other Guidelines.
• Clearly distinguish any Kineto marks, including any link to any Kineto web site, from the content on your site.
• Follow the Brand Identity requirements whenever displaying a Kineto logo.

You may not:

• Copy the Kineto look and feel of any Kineto web site (including the use of our distinct color combinations, graphic designs or typography) or create any altered, distorted or interpreted representation of any of the Kineto marks, as this could create confusion among our users.
• Feature any Kineto trademarks in a manner that is more prominent than the names and trademarks identifying your business, product or service.

Written Work about Kineto

You may:

• The title of your work must clearly state that it is about Kineto, and not written or endorsed by Kineto. For example, “Guide to Improving ‘X’ with Kineto” is appropriate, whereas “The Kineto Guide to ‘X’” is not.
• The Kineto mark may be used as an adjective or noun, never as verb, or in the plural or possessive form.
• When using “Kineto” as the name of the Kineto platform, use the generic term after the mark: “the Kineto platform.”

You may not:

• Use a confusing book title which might imply your book is endorsed or written by us.
• Use our logo on your cover or in your title. This might be confusing and imply that the book is an official Kineto book.

Merchandise/Manufactured Items

Kineto does not permit or license use of its trademarks or logos in connection with merchandise and other products, such as clothing, hats, mugs, dolls, and toys, without a specific written agreement.

You may:

• Contact us with a detailed proposal if you would like to request an exception.

You may not:

• Use any of the Kineto trademarks, particularly any play symbols or other logo or name on any apparel or merchandise without a written agreement with us.

Using the Kineto Marks in your Ad or Marketing Campaign

You may:

• Use the Kineto logo or Kineto application icon as a link to the Kineto service, in a manner that satisfies the other Guidelines.
• Use the Kineto logo or Kineto application icon to show that your product is compatible with Kineto.

You may not:

• Use the Kineto marks in a way that might imply a Kineto partnership with, or endorsement of, your product or business.
• Distort or alter the Kineto marks in any way.
• Use the marks in a way that confuses the Kineto brand with your brand or any other brand.
• Use Kineto slogans or copyrighted works in a manner that would suggest a relationship or commonality with Kineto.
• Use any Kineto mark in connection with any illegal activity.

Attributing Ownership of the Kineto Trademarks

If you use any Kineto trademarks, you must provide attribution of Kineto ownership of such mark(s) by providing one of the following statements:

• “Kineto and the Kineto Play logo are trademarks of Kineto and used under a license” referencing the particular mark you use; or
• “* used under license from Kineto” where the asterisk appears in proximity to Kineto’s trademarks.

Kineto Trademarks

Kineto, Kineto PASS, myKineto, Kineto.TV, the Kineto Play Logo (“>” in stylized format) are trademarks that are the exclusive property of Kineto, LLC. Unauthorized use of these trademarks or other trade names, trademarks, service marks, logos, domain names, and other distinctive brand features that belong to Kineto are strictly prohibited without prior written approval. To request authorization to use Kineto’s brand features or for other questions pertaining to trademarks please contact us (INSERT CONTACT US LINK).

Trademarks in Your Country

Of course, these Guidelines are not exhaustive, and do not fully describe all of our rights or actions we are permitted to take under applicable laws, or certain permitted use of our marks that you may have under the laws in certain countries. You are responsible for confirming the laws applicable to your proposed usage.

Conditions of License to Use Kineto Trademarks

If you elect to use Kineto’s trademarks, we require you to comply with any applicable Guidelines set forth above. Your use is subject to your agreement to be legally bound by the terms of our trademark license, the terms of which are provided below. Of course, you need not agree to be bound by these license terms, but if you do not agree, you do not have any right to use our trademarks in connection with your product or service. Your use of Kineto trademarks will be considered to be your acknowledgment and agreement to the following conditions:

1. you will comply with all applicable Guidelines set forth above, as amended from time to time at the sole discretion of Kineto;
2. Kineto owns any and all rights to Kineto’s trademark(s) and the substantial goodwill in those marks (including any additional goodwill that may accrue as a result of your use of our marks);
3. the use or display of Kineto’s trademarks in connection with your application or other product shall not create any right, title, or interest for you in or to the Kineto trademarks;
4. Kineto shall have the sole right and discretion to bring legal or administrative proceedings to enforce its rights in its trademarks, including actions for trademark infringement or unfair competition proceedings;
5. you agree not to, directly or indirectly, challenge Kineto’s use, ownership, or registration of Kineto’s trademarks;
6. you agree to provide Kineto, upon its request, with copies of your marketing materials and reasonable evidence that the quality of your product or service is consistent with industry standards;
7. you may not sell, assign or otherwise transfer your limited license to use the Kineto trademarks without Kineto’s express written consent; and
8. you agree that Kineto assumes no liability to you or to any third party due to your use of any Kineto trademarks (which are provided “as is” and without any warranty or assurance they do not infringe another party’s rights), and you will indemnify and hold Kineto harmless against any losses, damages, and expenses incurred in connection with any claim against Kineto arising from or relating to your use of such trademarks and/or your products or services; and
9. you agree that this license and any right to use Kineto trademarks terminates automatically upon your failure to comply with these license terms.